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Resourceful problem solver with over ten years of UAE experience of building & launching successful B2B & B2C products that impact customer loyalty & company success. Specialized in user-centred design thinking, product strategies and directing data-driven product roadmaps. Skilled at leading cross-functional teams to deliver complex initiatives that drive acquisition, encourage activation & improve retention.


Product Strategy & Roadmaps

Loyalty Programmes

Agile Development

Certified Scrum Master

Product Analytics

Design Thinking 

Product Lifecycle Management


Product Marketing


PG Diploma in Product Management, Duke CE, 2021 (Currently pursuing)

PRINCE2 Foundation, Axelos, 2020

Advanced Google Analytics & Google Analytics Individual Qualification, Google, 2020

Project Management Foundations, LinkedIn, 2020

Inbound Certified, Hubspot Academy, 2019

Certified Scrum Master, Scrum Alliance, 2018



Whimsical, Invision, Marvel 

Analytics & Reports

Excel, Google Analytics, Piktochart, UXPressia


WordPress, eZpublish, Wix, Google Analytics (Certified), Google Tag Manager, Google Search Console, Opera (OCIS, ORS, OBIEE)

Project Management

JIRA, Confluence, Team Gantt, Asana, Slack, Trello, Basecamp


Career Highlights


- Developed & delivered a mobile-first product strategy, launching mobile responsive websites & mobile apps that resulted in 70% YoY growth in online booked revenue for 2016​

- Synchronized product features across platforms to increase mobile app downloads by 98% and 248% in 2017 and 2018
- Implemented QA cycles & leveraged marketplace tech to strategically reduce costs by 35% over 2018 & 2019

June 2018 - September 2019 

Director, Product | Strategy

Global Hotel Alliance 

Dubai, UAE

Envisioned, developed, and directed the product roadmap emphasising customer engagement for DISCOVERY's B2C products (web & apps)

- Led the conceptualization of product features, designing user flows, defining user stories & managing the entire Product Lifecycle 

February 2016 - May 2018

Manager , Product | Operations

Global Hotel Alliance 

Dubai, UAE

Owned the end-to-end development & deployment process for digital products, Worked closely with engineering & cross-functional product teams to design, develop, and deliver new features for web & mobile apps

- Captured and analysed business & customer needs and translated them into product roadmaps and solutions

October 2013 - January 2016

Manager , Product Content | Marketing

Global Hotel Alliance 

Dubai, UAE

Product: Worked with the product & development teams to deploy monthly feature releases; developed rigorous QA cycles & smoke tests 

- Managed CMS platform support for 1500 MAU, and onboarding for new member brands and hotels

March 2012 to September 2013

Product Sales | Marketing

Amusement Services International

Dubai, UAE

- Served as the dedicated coordinator for the top 5 clients
- Generated leads from social media & email campaigns; Created and delivered digital channels on YouTube and Facebook; Updated & maintained the company website 

- Prepared product catalogues & coordinated marketing activities for tradeshows

Prior experience in Events & Administrative roles in diverse industries since 2006



B Sc. In Business, International Programme

University of London


PG Diploma in Product Management

Duke CE & Upgrad

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