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Product Manager 

Senior/Lead Product Manager

Project Management - Digital 

Hello! I'm Alisa 

I am a digital product manager who is passionate about building products that solve problems, from the ambitious ones to the small ones and everything in between.

I've worked in various industries since I was 17 - Advertising & PR, Oil & Gas, FMCG, Live Events, Retail Banking, Amusement & Leisure, Hospitality Loyalty, and most recently Aviation Loyalty. My current role at Emirates allows me to leverage my passion for Loyalty to solve complex problems for both B2C loyalty at Skywards & B2B Loyalty with Business Rewards. 

My previous role as Director of E-commerce Applications at GHA encouraged me to work on my tech & project management skills. I took a step back from actively working in 2019 and completed a Diploma in Product Management. I believe product management gives me the perfect space to leverage my experience in e-commerce, Loyalty & Marketing over the last 10 years to build better & lasting digital user experiences that translate to business success.

Mobile Case

My skillset 

Product Strategy
Loyalty Programmes
Agile Development
Certified Scrum Master
Analytics & Insights

Specialized in user-centred design thinking, product strategies and directing data-driven product roadmaps. Skilled at leading cross-functional teams to deliver complex initiatives that drive acquisition, encourage activation & improve retention. I am a Certified Scrum Master since 2018 and have practically applied project management methodologies of Agile, PRINCE2 and PMBOK.

View Projects & Case Studies here

Writing on Computer

Where I've worked

Image by Damian Zaleski

What I'm working on 

I currently work for Emirates Airlines as a Technical Product Owner where I refine revenue-boosting & member-activating features for Skywards, Business Rewards & Customer Affairs to deliver YoY profit growth of the overall airline of 62% in 2023. I help maintain a healthy backlog by slicing features into deliverable user stories for 2 teams of 25+ engineers to power several Loyalty functionalities.

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