Hello! I'm Alisa
I am a digital product manager who is passionate about building products that solve problems, from the ambitious ones to the small ones and everything in between.
I've worked in various industries since I was 17 - Advertising & PR, Oil & Gas, FMCG, Live Events, Retail Banking, Amusement & Leisure and most recently Hospitality Loyalty. My last role as Director of Ecommerce Applications at GHA encouraged me to work on my tech & project management skills. I took a step back from actively working in 2019 and completed a Diploma in Product Management. I believe product management gives me the perfect space to leverage my experience in Ecommerce, Loyalty & Marketing over the last 8 years to build better & lasting digital user experiences that translate to business success.
Certified Scrum Master
Analytics & Insights
Specialized in user-centred design thinking, product strategies and directing data-driven product roadmaps. Skilled at leading cross-functional teams to deliver complex initiatives that drive acquisition, encourage activation & improve retention. I am a Certified Scrum Master since 2018 and have practically applied project management methodologies of Agile, PRINCE2 and PMBOK.
View Projects & Case Studies here
Where I've worked
What I'm working on
GharKaKhana (Hindi, translates to Home-cooked food)
I've been working on an Industry Project for a Food-Tech product that is inspired by local market leaders, Swiggy & Zomato. It includes end-to-end product development from market & user research to a full-fledged Product Requirement Document and a Go-To-Market Strategy
View the presentation & materials here