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I have spent my career launching & building scalable digital products in the Loyalty & Leisure space. I want to apply my skills & knowledge to build products that make everyday life a little bit easier.

End to end content journey - Writing, editing, curating, SEO, CDN management

Certified Scrum Master, Agile development, Roadmaps, delivery strategies, Sprint Planning & retrospectives, QA & User Acceptance testing 

Wireframing & Prototyping on Whimsical, Figma, Marvel & Miro

Leveraging Analytics data to derive insights that drive product growth & engagement, Surveys & Usability Testing, User Research 



Whimsical, Invision, Marvel, Figma, Miro 

Analytics & Reports

Excel, Google Analytics, Piktochart, UXPressia


WordPress, eZpublish, Wix, Google Analytics (Certified), Google Tag Manager, Google Search Console, Opera (OCIS, ORS, OBIEE)

Project Management

JIRA, Confluence, Team Gantt, Asana, Slack, Trello, Basecamp


Director of E-commerce Applications

Dubai, UAE

Travel & Hospitality, Loyalty Programme

October 2013 - September 2019



2018: E-commerce Applications Manager  → Director of E-commerce Applications

2016: Online Content Manager  → E-commerce Applications Manager 

Oversaw the management of all aspects of e-commerce P&L through forecasting, scheduling, budget development, and revenue generation. Analysed and improved performance, stability and scalability of web & Mobile products and API’s.


- Grew materialized revenues by 70% in 2016, 63% in 2017, and 26% in 2018

- Accelerated online Award Redemption by 25%, 41%, and 25% in 2016, 2017, and 2018 respectively

- Strategically reduced departmental costs by 35% over 2018 and 2019 by implementing efficient QA & regression testing processes that reduced monthly spend on bug fixing & drastically improved the quality of future batch releases.

- Served as the Subject Matter expert initiatives related to web and mobile app development and implementation.

- Managed all third party relationships with appointed web agencies and other vendors

DISCOVERY Loyalty website

- Rehauled Forgot Password work-flows in 2018 for a simpler user experience & quicker turn around time, reducing customer service complaints by 10%. 

- Successfully launched 'Special offers' section in 2017 with back-end approval work flows & QA checks to ensure accuracy and availability for published offers 

- Re-launched mobile responsive B2C websites  (,

DISCOVERY Loyalty apps

- Developed & delivered a mobile-first product strategy, launching mobile responsive websites & mobile apps that resulted in 70% YoY growth in online booked revenue for 2016​

- Synchronized product features across platforms to increase mobile app downloads by 98% and 248% in 2017 and 2018

Content Management 

- Managed CMS platform support for 1500+ MAU (B2B), onboarding for new member brands and hotels

- Boosted web customer experience by optimizing the quality of design, content, and functionality for the CMS.



- Overhauled SEO strategy for over 5000 live pages to increase organic search traffic. 

- Integrated a reviews and rating platform to gather product feedback (Bazaarvoice)


- Launched GDPR compliance for all customer platforms, integrated a 'Consent Manager' to store and/or manage data & marketing consent 

- Transferred root domains from to


- Launched luxury sector website for


Sales & Marketing Coordinator

Dubai, UAE

Leisure & Entertainment

March 2012 - September 2013


- Served as the dedicated sales coordinator for a client portfolio worth USD 4 million

Generated leads from social media & email campaigns


- Created and delivered digital channels on YouTube and Facebook

- Updated & maintained the company website

- Built an online catalogue of over 500 products complete with reviews & supplier videos 

- Built & delivered weekly email campaigns to clients & subscribers

- Prepared printed marketing collaterals & coordinated marketing activities for tradeshows

Prior experience in Events & Administrative roles in diverse industries since 2006



B Sc. In Business, International Programme

University of London


PG Diploma in Product Management

Duke CE & Upgrad


Certified Scrum Master, Scrum Alliance, 2018

PRINCE2 Foundation, Axelos, 2020

Advanced Google Analytics & Google Analytics Individual Qualification, Google, 2020

Project Management Foundations, LinkedIn, 2020

Inbound Certified, Hubspot Academy, 2019

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