Industry: Food Tech
Context: Zomato & Swiggy
Suppose you are the Product Manager in a start-up that is looking to enter the Indian food-tech industry. You need to build a food-delivery product in order to compete with the likes of Swiggy and Zomato.
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This case study was done in 2 parts, with sections covering research, analysis, Personas, MVP builds, Product Analytics, growth strategies, Product Roadmap, Backlogs, GTM Strategies & a detailed PRD
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Part A
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Identifying the product
1 Understanding the Market
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Target Market
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Analysis of Porter’s Five Forces
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Competitive Analysis
2 User Research
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Surveys (Questionnaire)
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Survey analysis
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Interviews (Questionnaire)
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Interviews analysis
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Overall Analysis insights
3 Business Model Canvas
4 Product Artefacts
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User Persona
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User Journey Map
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5 Minimum Viable Product Creation
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List of Features
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Categorization
6 Product Sketch
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List of features
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Sketch
7 Product Wireframes & Prototype
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Wireframes
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Navigation Flow
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Prototype
Part B
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RECAP from IP - Part A
1 - Product Analytics
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Identify relevant metrics
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Analytics dashboard wireframe
2 Growth Strategies
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Acquisition
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Activation
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Retention & Engagement
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Referral
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Revenue
3 Product Roadmap
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1 year high-level Product Roadmap
4 Product Backlog & Sprint Backlog
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Product Backlog
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Sprint Backlog
5 Product Requirements Document (PRD)
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What
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Why
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Scope
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How
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Success Metrics for the MVP
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Release Timelines
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Go To Market
6 Go To Market Strategy
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Achieving Product/Market Fit
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Product Positioning
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Pricing Strategy
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Sales & Marketing Strategy
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Product Launch Plan